Demonstrates the real-world impact of the center's programs and inspires current and prospective students by showing them what’s possible. The campaign also strengthens ties with past students, fosters pride and loyalty, and encourages alumni to stay connected, give back, or get involved as mentors or donors.

Role: designer, strategist

Integration of video content helped the center grow its relevancy and reach with primary audience of students and visually tell stories from the student’s point of view. We participated in trends showcasing the team, promoted events and upcoming student opportunities and facilitated “day in the life”-style videos for students.

Role: strategist, copywriter

Remains relevant over time, allowing the Nebraska Center for Entrepreneurship to consistently educate and engage followers without depending on frequent updates. It also boosts efficiency by providing a library of reusable posts that can fill content gaps and maintain a steady online presence.

Social graphics optimized for Facebook and Instagram to encourage giving during Lincoln Littles Giving Day, a strategic initiative of the Lincoln Community Foundation.

Primary audience: community members, alumni, potential and current donors

Centers on celebrating student and alumni achievements and sharing opportunities to engage. By highlighting individual journeys and accomplishments, the center aims to build a supportive network that encourages innovation and showcases the impact of its programs.

Results
78.3% increase in followers YoY (+758)
13.5% average engagement rate
283,895 impressions in last year

Primary audience: current Nebraska students, alumni, and prospective students

Focuses on showcasing student stories, promoting events, and highlighting entrepreneurial achievements to engage their main audience of students.

Results
720% increase in impressions YoY
39% increase in followers YoY
4.9% average engagement rate