Integrated Campaigns

Glow Big Red

Encouraged action during the university’s 24-hours of Husker giving. The campaign spanned across channels–email, print and social–and engaged donors earlier, and more often.

Results
340% increase in dollars raised

Role: designer and strategist

  • Wrote compelling “Why I give…” blogs for team members to share to their personal networks

  • Created postcard mailer with clear call to action and impact-forward copy

  • Planned and executed multi-channel social media campaign, reaching and engaging younger alumni and community supporters

  • Designed email, including several opportunities to engage and give