Created to comprehensively celebrate the year’s accomplishments and have a powerful storytelling tool when engaging potential and current donors. The report was recently recognized with a Prism Award from the Lincoln Chapter of the American Marketing Association for it’s impact on the center and its fundraising goals.

Role: designer, strategist, copywriter

As part of an integrated marketing campaign, this postcard mailer speaks directly to potential and current donors and calls on their generosity during Glow Big Red, the university’s 24 hours of Husker giving.

This year’s campaign, which included the newly-introduced mailer resulted in a 340% increase in dollars raised.

Role: designer and copywriter