SOAPBOX
branding, copy, social media assets
Client
Maria Heyen, Emily Kist
Date
December 2023
soapbox (noun)
A raised platform or makeshift stand that someone stands on to deliver a speech or express their opinions in a public place.
A biweekly newsletter written by Maria Heyen and Emily Kist, college besties turned new grads working in venture capital. The two met in college and are now making waves across the Midwest. The newsletter will focus on navigating post-grad life, all things pop culture, and forging paths in venture capital.
Soapbox brings a feminine and Gen Z perspective to an industry dominated by male POVs. The unique perspective and unexpected but refined brand has led to the newsletter exceeding 200 subscribers before entering its third month.
